In the case of nationwide companies, producing games that have bugs in
them -- games that the customers will return, means losing millions of
dollars, and likely jobs.
If you buy a new MMORPG that crashes every time your character jumps
while running, chances are you will not like the game and tell all of
your friends not to buy it. This is a serious setback for the game
company. The customers that bought their product will not buy it again
and neither will their friends. This company now will have invested
millions of dollars in game development, manufacturing, shipping, and
marketing costs but no one will buy their game because of one glitch.
What if a game company creates a new way to play online, but it's just
too complicated? This is a serious setback, the company executives
might of thought that the this new system was "cool" but in fact, from
the gamer's perspective, there's nothing "cool" about trying to figure
out how to login to play the game online. Again, no one will buy this
game and the manufacturing company will lose millions.
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